5&2 Cookie Policy
Last Modified: June 9, 2025
We may use cookies, web beacons/pixel tags, log files, and other technologies, including third party cookies (collectively, “Cookies”) to collect certain information about visitors to our Sites, use of our online features, and interactions with our emails and online advertisements. For example, we may collect your browser type and operating system, viewed web pages, links that are clicked, IP address, sites visited before coming to our Sites, emails we send that you open or forward or click through to our Sites. Collecting the foregoing information, and linking it with other information that you may provide, helps us to best tailor our Sites to you and enhance your online experience by saving your preferences while you are visiting a particular page, and to help identify Site features and offers that may be of particular interest to you.
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use several different Cookies, including functional, performance, advertising, and social media or content Cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Sites or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
The length of time that a Cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” Cookie. Session Cookies last until you stop browsing and persistent Cookies last until they expire or are deleted. Most of the Cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage Cookies in various ways. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
The below table identifies the Cookies we use to optimize your experience on the Site(s) and to provide our Services.
Cookies Necessary for the Functioning of the Store
Name |
Function |
Duration |
__cf_bm |
Cloudfare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. |
30min |
_orig_referrer |
Used by Shopify to track landing pages. |
2w |
_shopify_essential |
Contains essential information for the correct functionality of a store. |
1y |
_tracking_consent |
Tracking preferences. |
1y |
AEC |
Ensure that requests within a browsing session are made by the user, and not by other sites; prevent malicious sites from acting on behalf of a user without that user’s knowledge. |
6months |
cart_currency |
Used in connection with shopping cart. |
2w |
keep_alive |
Used in connection with buyer localization. |
2w |
localization |
Used to store a user’s language or culture ID. |
1y |
shopify_pay_redirect |
Used in connection with checkout. |
30 minutes, 3w or 1y depending on value |
Performance, Advertising, Reporting and Analytics Cookies
Name |
Function |
Duration |
_landing_page |
Track landing pages. |
2w |
_orig_referrer |
Track landing pages. |
2w |
_shopify_s |
Shopify analytics. |
30min |
_shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
30min |
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
30min |
_shopify_y |
Shopify analytics. |
1y |
_tracking_consent |
Tracking preferences. |
1y |
_uetvid |
Used to track visitors on multiple websites in order to present relevant advertisements based on visitor’s preferences. |
1y |
_uetsid |
Collects data on visitor behavior from multiple websites, in order to present more relevant advertisements and limit the number of times the same advertisement is shown. |
24hr |
_gcl_au |
Google AdSense advertisement efficiency. |
3months |
_fbp |
Facebook tracking for personalized advertising. |
3months |
_ga |
Distinguish one visitor from another. |
2yr |
_lc2_fpi |
Used to register user behavior and optimize advertisement. |
2yr |
_lc2_fpi_js |
Used to enable targeted advertising. |
Session |
_nb_sp_id.4209 |
Pending. |
13months |
_nb_sp_ses.4209 |
Pending. |
Session |
_pin_unauth |
Used to store usage history. |
24hr |
_scid |
Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. |
13months |
_scid_r |
Sets a unique ID for the visitor that allows third party advertisers to target the visitor with relevant advertisement. |
13months |
APISID |
Personalize ads |
1y |
DV |
Track user interactions and data to deliver and retarget ads based on websites visited. |
24hr |
FPAU |
Advertising and analytics by Google. |
3months |
optimize_uuid |
Pending. |
1y |
optiMonkClient |
Created during a visitor's first visit and helps store information needed for campaigns. |
1y |
optiMonkClientId |
Serves as a unique visitor identifier, which is also used for visitor count reporting. |
1y |
optiMonkSession |
Tracks when a session on the website began. |
Session |
smartDash |
Pending. |
2months |
transcy_tracking_location |
Pending. |
Session |
transcy_tracking_token |
Pending. |
Session |
Tracking Technology Choices
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Cookies and Pixels. Most browsers accept Cookies by default. You can instruct your browser, by changing its settings, to decline or delete Cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit Cookies is subject to your browser settings and limitations.
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Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what website and app operators should do with regard to these signals. Accordingly, our Sites do not respond to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
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Global Privacy Control. The Sites respond to Global Privacy Control (GPC) signals and treat such signals as requests to opt out of the selling and sharing of personal information.